While industry experts in traditional entertainment continue to battle commoditization, piracy, or the new economics of streaming, a new world is emerging among young digital natives whose fans pay over a hundred dollars for the chance to claw their way across velvet ropes, Beatlemania-style.

These are teenagers whose primary art exists on social media. Growing their fan bases via Twitter, Vine, Instagram, and YouTube is their innate practice. And millions of their fans have rallied around MAGCON, the “Meet-and-Greet Convention” that allows online fans to have an in-person experience. Whereas parents worry about too much screen time or isolation in the online era, teens are turning online fandom into inspirational real-life communities.

Here’s how it works: teen fans of social media celebrities can buy general admission or VIP tickets to a local MAGCON event. The VIP ticket holders are guaranteed to meet all the celebrities that are featured in the given MAGCON during a pre-event reception. General admission ticketholders join in for the main event, a 90-minute variety show of musicians, comedians, pranksters, and other talent, and hope to get called on stage or to connect with a celebrity at the merch table. Fans create signs, dress up, and form ad hoc cliques to get the attention of celebrities in search of autographs, hugs, and photos together.

The stars in this universe are self-made Viners, YouTubers, Instagrammers, and Tweeters, including musicians, actors, comedians and more. MAGCON’s January tour through Texas will be emceed by Lancifer, a globe-hopping itinerant electro-pop musician, known for diving off 12-foot amp stacks. When the uprising started in Ukraine, he went there simply because he felt he should be there to meet people in person. Another time, he went to Thailand and recorded a chorus for one of his songs. He spends his time couch-surfing the planet, and does everything he can to meet and make fans.

Also playing the Texas tour is Lance210, an 18-year old prankster with 3.7 million followers on Vine. Many of his pranks involve his grandmother, whose untouched Vine account, Bad Ass Grandma, has 700,000 followers. This MAGCON champion’s shenanigans will be peppered throughout the January shows.

Fifteen-year old, pop rock musician Reed Deming joins the MAGCON Texas shows as well. Discovered at age 13 on X Factor, Deming usually doesn’t leave the merch booth until security kicks him out at the end of the night. MAGCON celebrities are deeply dedicated to connecting with their fans in person.

MAGCON stars draw on a wide range for inspiration. Rhode Island’s Morgan Santurri reveals a lot about himself with his 340,000 Twitter followers. He helps others struggling with bouts of depression make it through by sharing his own experiences. Launching from a different world in Idaho, Blake Perry’s primary network is Instagram, where his impeccable physique got him modeling for clothing brand Hollister and endorsed by MateFit, a fitness herbal tea brand.

Sam Pottorff comes to MAGCON from the online video collective Our Second Life (O2L), which has 2.7 million YouTube subscribers. Pottorff—who appeared at the very first MAGCON—posts funny video blogs on YouTube and is known for his candid self-revelations.

Though most people using social media have stumbled onto funny videos or Internet music stars, few realize that these content creators are building entire careers with social media as their marketplace. And that their fanbase is big enough to support live, in-person events as MAGCON goes on tour. While celebrities in Hollywood and the music industry wrap their heads around how to use social media to grow their careers, there is an emerging celebrity type who follows this path in reverse. Thanks to MAGCON, you can meet them in person.